Portuguese paper will take to the screen in a starring role in the
competition launched by Celpa in partnership with MOFILM, as part of the
wider international campaign for "Paper from Portugal", designed to
promote the products of the Portuguese paper industry. Filmmakers in the
Mofilm network have been invited to submit videos which convey the
message that "by using paper from Portugal, you contribute to a better
future". The idea is to tell the true story of Portuguese paper products
and how they contribute to the sustainability of Portugal's woodlands.
The judges will be looking for original and exciting videos, as
well as a fresh and creative approach, with a view to sharing online.
This will be one of the highlights of the "Paper from Portugal"
campaign, which runs through to March 2013 and aims primarily to clear
up misconceptions about the pulp and paper industry, to provide the
facts about the industry's contribution to expanding woodlands and to
demonstrate the sustainability of Portuguese paper products.
The MOFILM competition is open until 28 May and the results
will be announced between 17 and 23 June, in Cannes, during the
International Advertising Festival. Five winning entries will be
selected to represent the "Paper from Portugal" campaign, and Portuguese
paper products will take to the festival screens in a starring role.
Paper from Portugal - More Forests, Better Future | |
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| People & Blogs | Upload TimePublished on 19 May 2012 |
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