WhatTheyThink spoke with Phil Riebel, President of Two Sides North America, about recent initiatives at the print and paper advocacy organization. These include advertising outreach in consumer media, the success of Two Sides' anti-greenwash campaign, and a recently completed global survey of over 10,700 consumers on media preferences. The results reveal a strong preference for print when it comes to recreational reading with 72% of global respondents indicating they prefer printed books, compared to only 9% preferring e-books.
Two Sides talks to WhatTheyThink about new global survey results |
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| Non-profits & Activism | Upload TimePublished on 16 Oct 2017 |
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